Groupon is new on the block and I think this is a very effective option. Create a WordPress site afterwards to provide a daily or weekly special on your own. Disclosure - I have no financial interest in Groupon.
If you have enough resources than post your ad on different websites. It`s an age of internet and more than half amount of visitors are available on internet. So, try to target famous websites like facebook and twitter to place your ads.It`s the best way to to promote your product effectively.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.