What are the differences between marketing to organizations and marketing to consumers?

Knowing why you are asking this would be helpful in answering it, because it isn't the differences that matter so much as what is the same Marketing, as I see it, is the collection of tactics that we use to create a certain perception in the minds of our target markets. This means we first ask "How does our target market need to perceive us in order to want to do business with us? To be effective, marketing must be built on a deep understanding of your customers, be they organizations or consumers See this recent Forrester / Heidrick and Struggles research on CMOs who have an infamously high failure rate.

Notice how the CMOs valued "Listening to / interacting with the customer" so low down on their list of priorities!?! They much prefer the amorphous, meaningless "Visioning and strategic thinking" than actually going out and listening to customers. Laughable, no?

http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071212005713&newsLang=en If you deeply understand your customers - consumers or organizations - many tactics will work. If you don't, the smoothest, slickest, most expensive tactics will bomb Dov Gordon www.GordonGroupEC.com www.HotlineForExecutives.com.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.